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About Us

The mission of Experience Grand Rapids is to strengthen the region’s economic vitality and quality of life by marketing Grand Rapids/Kent County as a preferred visitor destination. What does that really mean? It means that we inspire tourism and conventions through short-term promotions, long-term marketing and sales strategies, and a focus on community developments that will impact the visitor experience.

Experience Grand Rapids is the official Destination Marketing Organization (DMO) for the area. We are the only community resource devoted to marketing the destination brand by raising visitor awareness of the region’s product – i.e., its appeal as a tourism and convention destination. Our efforts produce millions of dollars in direct and indirect revenues and taxes that uplift the local economy.

stories about our community's investment

stories about our community's investment

Join Our Team

Experience Grand Rapids is growing - just like the city we're promoting. As the organization charged with marketing Grand Rapids to meeting planners and visitors, we're looking for people who share our enthusiasm and excitement for…

Community Relations

Experience Grand Rapids' mission is to is to strengthen the region's economic vitality and quality of life by marketing Grand Rapids/Kent County as a preferred visitor destination. 

Tourism Ambassadors

Help make Grand Rapids more enjoyable by becoming a Tourism Ambassador. Learn what it takes to become ambassador and how it can help Grand Rapids.

Bring It To GR

Do you belong to an organization or association that holds regional or national meetings? We'd like to work with you to bring your next event to Grand Rapids.

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